As soccer fans around the world tune in for the summer’s biggest international matches, José Olé is giving them another reason to cheer. The frozen Mexican food brand has launched its Match Day Olé Sweepstakes, offering consumers the chance to win weekly cash prizes ranging from $100 to $10,000 when crowds erupt into the iconic “Olé!” chant during select matches. Running through July 19, the promotion celebrates one of sports’ most recognizable fan traditions while driving excitement around game-day snacking and entertaining at home. To enter, fans must register on MatchDayOle.com each week.
Eligible games include:
6/18/26- Mexico vs. S. Korea
6/25/26- USA vs. Turkey
6/30/26- Round 16 TBD
7/4/26- Quarter-final TBD
7/8/26- Semi-final
7/19/26- Final
- Ends July 19, 2026
- Open to USA
